More shops are planned in Istanbul, Turkey and in Russia this year, along with growth across Asia.įurla’s pace of growth has speeded up significantly since Giovanna, who is the daughter of founder Aldo Furlanetto, became president in 1989. It is planning to open its first store in Amsterdam and a second in Vienna this year too.
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The brand is very strong in Asia, with Japan – where Furla was an early entrant – responsible for 26% of the brand’s sales globally, second only to its home country of Italy. The Furla brand is already available in 100 countries around the world, with 420 monobrand stores, located in some of the world’s most renowned international shopping streets (location is everything), with well over 1,200 shopin. On the face of it, she has little to worry about. While Furla is undoubtedly one of the major global players in the luxury leather goods market, Furlanetto strives for the quality of its goods to be more widely appreciated. ‘I like the idea that a woman can buy a Hermes bag and a Furla bag, but a woman who can’t afford a Hermes bag can still buy the quality and design which a Furla bag offers.’ In and out of the store at the end of January, a month many retailers look upon with dread, it has gone down very well.įurla sits in a niche luxury space: under Hermes but well above the fashion handbag sector and its president, Giovanna Furlanetto, feels happy with the price point. Judging by the number of customers coming The Italian company Furla, which has been making luxury leather handbags, footwear and accessories for 90 years, opened its second UK store in London just in time for Christmas 2016: 280 m2 of retail delight across two floors.
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There is a light and beauty about the new Furla store at 71 Brompton Road in the smartest retail area of London that lifts the spirits as customers step into its warmth from the miserable English drizzle.